Only Raw Records is a hip-hop record label slated to appear in Grand Theft Auto VI, operating out of Vice City in the State of Leonida. The label functions as one of the principal cultural-economic engines of the game's southern-Florida pastiche, sitting at the intersection of street economy, sex work, and the streaming-era music industry. It is managed day-to-day by Dre'Quan Priest, a former street hustler turned aspiring music mogul, and is bankrolled by Boobie Ike, a Vice City strip-club owner whose Jack of Hearts venue, real-estate holdings, and narcotics revenue collectively underwrite the studio (GTA Wiki, 2026a). Rockstar Games' own character marketing — distributed through the official GTA VI promotional website — frames the label not as a traditional record company but as a vertically integrated front in which "the club money pay for the studio, and the drug money pay for it all" (Rockstar Games, 2025a).
The label is the product of a partnership of convenience between two complementary archetypes. Boobie Ike provides capital, real estate, and a built-in promotional platform: his Jack of Hearts strip club doubles as both A&R laboratory and live-test venue, with dancers functioning, in Dre'Quan's own framing, as proxies for an artists-and-repertoire department — "Dancers are like my A&Rs. If the record's a hit, DJs gonna be spinnin' it" (GTA Wiki, 2026b). Dre'Quan, born in 1998 and described by Rockstar as "always more of a hustler than a gangster", contributes the creative direction, artist relationships, and ambition to break into the wider Vice City scene (Rockstar Games, 2025b). The Rockstar character bio for Dre'Quan explicitly stages the venture as a transitional moment: "Now that he's signed the Real Dimez, Dre'Quan's days of booking acts into Boobie's strip club might be numbered as he sets his sights on the Vice City scene" (Rockstar Games, 2025b). Boobie, conversely, is described as "most invested" in the Only Raw Records partnership despite his broader empire — "now they just need a hit" (Rockstar Games, 2025c). The arrangement reproduces a familiar Southern hip-hop template in which adult-entertainment venues, narcotics proceeds, and independent labels operate as a single ecosystem, and it is openly modelled on Miami's Slip-n-Slide Records, the real-world Florida imprint that broke Rick Ross, Trick Daddy, and Plies (GTA Wiki, 2026a). The label's name, like that of its inspiration, doubles as a sexual innuendo, consistent with Rockstar's long-standing satirical naming conventions.
The narrative pivot for Only Raw Records is its signing of Real Dimez, a Vice City female rap duo composed of Bae-Luxe and Roxy. According to the Rockstar-authored bio reproduced on the GTA VI website, the pair "have been friends since high school — girls with the savvy to turn their time shaking down local dealers into cold, hard cash via spicy rap tracks and a relentless social media presence" (Rockstar Games, 2025d). Their trajectory — viral content, an early hit single with local rapper DWNPLY, five wilderness years, and a comeback attempt under a new label — closely tracks the real-world arc of Miami duo City Girls, whose breakthrough came via a Drake collaboration (GTA Wiki, 2026c). Rockstar's promotional copy explicitly frames the signing as a second-shot gamble: "after five years and a whole lot of trouble, they're signed to Only Raw Records, hoping lightning can strike twice" (Rockstar Games, 2025d). For Dre'Quan and Boobie, Real Dimez represents the catalogue's flagship act; for the protagonists Jason Duval and Lucia Caminos, both of whom are affiliated with Dre'Quan and Boobie, the act's commercial fortunes plausibly tie into the missions surrounding the label's expansion (GTA Wiki, 2026b; GTA Wiki, 2026d).
Only Raw Records is less a sub-plot than a structural device: it consolidates the music-industry, sex-industry, and street-economy strands of GTA VI's Vice City into a single business object, and it gives Rockstar a vehicle for in-game radio content, virtual artist marketing (Real Dimez already has a Rockstar-hosted artist page at rockstargames.com/VI/dimez), and the kind of satirical commentary on the modern attention economy — "Viral videos. Viral hooks. One hit away from fame." — that the series has historically deployed against legacy mass media (Rockstar Games, 2025d).
GTA Wiki (2026a) Only Raw Records. Available at: https://gta.fandom.com/wiki/Only_Raw_Records (Accessed: 14 May 2026).
GTA Wiki (2026b) Dre'Quan Priest. Available at: https://gta.fandom.com/wiki/Dre%27Quan_Priest (Accessed: 14 May 2026).
GTA Wiki (2026c) Real Dimez. Available at: https://gta.fandom.com/wiki/Real_Dimez (Accessed: 14 May 2026).
GTA Wiki (2026d) Boobie Ike. Available at: https://gta.fandom.com/wiki/Boobie_Ike (Accessed: 14 May 2026).
Rockstar Games (2025a) Boobie Ike — Grand Theft Auto VI. Available at: https://www.rockstargames.com/VI/boobie (Accessed: 14 May 2026).
Rockstar Games (2025b) Dre'Quan Priest — Grand Theft Auto VI. Available at: https://www.rockstargames.com/VI (Accessed: 14 May 2026).
Rockstar Games (2025c) Boobie Ike character section — GTA VI website. Available at: https://www.rockstargames.com/VI/boobie (Accessed: 14 May 2026).
Rockstar Games (2025d) Real Dimez — Grand Theft Auto VI. Available at: https://www.rockstargames.com/VI/dimez (Accessed: 14 May 2026).